Google removes Scam ads and ads leading to fraudulent sites from network.
I am sure all of you must have seen ads on Google network telling you 'I get ripped in 5 weeks' , 'Obama wants you to go to school', 'Local moms', ' earn money by being at home buy buying our kit' and the list goes on.
Finally there is some Advertising company who has taken a stand against the tooth whitener and weight loss ad nuisance. That is not a small company but in fact its Google. Finally the company has decided to preserve its good image by banning ads like loss your weight – 5 lbs in a week, White teeth in just an hour and so on. It has decided to ban ads which take to fraudulent websites claiming easy way to make money. Initially, they would take action banning individual ads and not advertisers.
Even this would create a problem of creation of thousands of same type of ads like say hundreds "local moms" who had identified the secret to weight loss or Obama wants adults to go to school Or ‘I got Ripped in 2 weeks’
Chadwick Matlin at The Big Money explains:
“
Up until now [Google] has taken action against ads, not advertisers. If an ad violated one of Google's terms of use, the search giant would take it out of circulation, but that's it. Google briefed TBM on its new policy: It will now ban the advertiser, not the ad, effectively neutering the advertiser's ability to shift from one ad and shell site to another. Think of it like the struggle between the police and a graffiti vandal. Up until now Google has only been erasing the tags after they've been put up. Going forward, they're going to take away his spray cans and put a GPS collar on him, making sure he never does it again. It would be a principled stand by any company, but especially by Google because of its position in the market.
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Its really difficult to ban the advertisers permanently as it may lead to false positives and can be harmful in the future.
But hopefully we will get less ( better than many) such ads now on our websites which is good for we bloggers as people usually just ignore such ads.
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