Rapid changing trends of e-marketing From Email to Facebook and Twitter

Email has become an integral part of business over the last decade, likewise social networking has become an integral part of social life. Just alone Facebook and Twitter are adding millions of users every week. After becoming a part of out daily lives, Social Networking is now gaining popularity in our commercial lives too.

                                 Social Networking Websites

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. This is one of the 5 predictions for 2010 by Gartner, world's leading information technology research and advisory company. Matt Cain, research vice president at Gartner, went on to add, “The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering while social networks will develop richer e-mail capabilities, while e-mail is already almost fully penetrated in the corporate space, we expect to see steep growth rates for Social Networking websites and cloud-based social networking services.”

However, the impact of social networking was realised few years back. In, 2008 at&t published a white paper entitled “The Business Impacts of Social Networking”. It discussed innumerable points of social networking that can impact corporate world, possible predictions, challenges, cautions etc.

Facts, figures, theories, rumours, predictions, all contribute to the increasing popularity of Facebook, Twitter and their competitors in corporate circles. A survey by Non Profit Technology Network (NTEN) showed that 86.2% of organizations have a commercial social network, 80.5% use them for marketing purposes, gaining them 61.1% of revenue. With increase in number of opportunities, guidelines and strategies, social networking is going to boom in Business world. 

Your Brain can’t handle more than 150 Facebook friends - New Mashable

You may have 5,000 friends on Facebook but humans brain has a capacity to manage only 150 friends according to a recent study by Dunbar.

Robin Dunbar, professor of Evolutionary Anthropology at Oxford University  is best known for formulating Dunbar's number, roughly 150, a measurement of the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships.

Even while social networking sites allow us to maintain more relationships, the number of meaningful friendships is the same as it has been throughout history.

The Theory of “Dunbar’s number” came in 1990 claiming that the size of our neocortex - the part of the brain used for conscious thought and language  limits us to managing social circles of around 150 friends, no matter how sociable we are.

These relatiponships means you know how each of the 150 friends are connected to each other and they know what you do and where you are and contact you atleast once a year.

So think twice next time before accepting a friend request or sending a request if you really want to be friend with the person an will you be able to maintain the relationship by atleast knowing whats going on in the life of our friend.

I personally keep a limited no of facebook friends upto 100 whom I know personally but I am not against having several hundred friends including relatives, business contacts and other acquaintances.

New Mashable