Google’s ‘Super Bowl’ Ad : Parisian Love !!!

Google is into its brand marketing. “Can't wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said "Hell has indeed frozen over.")", tweeted Eric Schmidt yesterday.

Eric Schmidt in 2006 told, "Brand ads are last bastion of unaccountable spending in corporate America" and now Google is promoting its own brand with a set of Google search stories ads, circulating on YouTube for almost three months.

Watch this Parisian Love story, an interesting tale through the eyes of Google search, to be broadcasted during today’s Superbowl episode. It describes how a boy, in love with French girl, survives with Google search.

It is not surprising in today's competitive market to see even Google, the advertising Giant which serves millions of companies to advertise their products has to spend some bucks for its self advertising.

Rapid changing trends of e-marketing From Email to Facebook and Twitter

Email has become an integral part of business over the last decade, likewise social networking has become an integral part of social life. Just alone Facebook and Twitter are adding millions of users every week. After becoming a part of out daily lives, Social Networking is now gaining popularity in our commercial lives too.

                                 Social Networking Websites

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. This is one of the 5 predictions for 2010 by Gartner, world's leading information technology research and advisory company. Matt Cain, research vice president at Gartner, went on to add, “The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering while social networks will develop richer e-mail capabilities, while e-mail is already almost fully penetrated in the corporate space, we expect to see steep growth rates for Social Networking websites and cloud-based social networking services.”

However, the impact of social networking was realised few years back. In, 2008 at&t published a white paper entitled “The Business Impacts of Social Networking”. It discussed innumerable points of social networking that can impact corporate world, possible predictions, challenges, cautions etc.

Facts, figures, theories, rumours, predictions, all contribute to the increasing popularity of Facebook, Twitter and their competitors in corporate circles. A survey by Non Profit Technology Network (NTEN) showed that 86.2% of organizations have a commercial social network, 80.5% use them for marketing purposes, gaining them 61.1% of revenue. With increase in number of opportunities, guidelines and strategies, social networking is going to boom in Business world. 

Statistics of Bill Gates' First week of Tweeting - New Mashable

Bill Gates Joined Twitter and it made a Big News.

Here are some statistics of his twitter account of the First Week.

Bill Gates Joined Twitter just over one week ago. The world’s richest man immediately attracted immense following and media attention for joining Twitter.

Here are some of the Statistics of Bill Gates' First Week of Twitter.

1) Followers : Bill Gates has now more than 370,000 followers and he has been added to around 13,100 lists so far. He had a tremendous growth of followers right after his first tweet. Statistically, He has 14,600 followers per one Tweet sent. In context of net worth, he has 7.5 Followers per million $ of his net worth (52 Billions)

2) He sent some 25 tweets in the first week making it to the average of around 2.8 tweets a day.

3) His tweets had 6 links also which resulted in 160,200 clicks in all as per report by Socialmediatoday. The Graph showing the popularity of the Links is shown.

4) Also in a report by Hubspot, The followers of Bill Gates are more active on Twitter when compared to total Twitter users which means Gates' followers are tweeting more, retweeting more and have more friends and followers.

Twitter analytics aren’t just for the rich and famous. Join the 20 Decibels beta to start managing and measuring your company’s Twitter campaigns.

Apple iPad First Look by CNET - New Mashable

iPad - Attractive in spite of being criticized

There have been mixed reviews on iPad which was predicted as Apple always keep some of the important features missing from its devices for future versions. Its not an accident that there is no camera in iPad. Do you think its possible that on a morning before launch, engineers of Apple come to Steve Jobs and say 'Hey listen, we are sorry we forgot to put camera in the device. No guys no, this is done intentionally to be added in the next versions. I consider it a good business strategy when you know you have millions of Fans just waiting for the device.

This video tells you about some basic things in iPad which are pretty fancy.

iPad is really sturdy and you feel comfortable holding it. It has lots of apps same as iPhone but some of the apps are specially designed for iPad.

As you can see the email app, it shows you a list on the left and the message onthe right which is a good use of the big screen. Photos and videos look excellent on iPad. The iBook store looks pretty impressive. This is a clear competition for Kindle and the Nook.

It has lots of cool features and more important is cool look and feel for which Apple has always been on the top. You may just want it because its cool to hold and view videos and photos, check your email. Its excellent product for those who use Computers just for browsing internet, listening songs and watching videos. Games and books are added Advantages.

Related articles by Zemanta

• New Mashable - Apple iPad Launch - Official Video (newmashable.com)
• Possible Tech Specs of Apple Tablet - New Mashable (newmashable.com)
• Apple Tablet - Launch on 27th January Confirmed in TV Interview - New Mashable (newmashable.com)

New Mashable - Apple iPad Launch - Official Video

APPLE Launches its New iPad.

According to the sources, It will be available after 2 months. This holds true for only the Wi-Fi version. The availability of the 3G version is yet not clear. The most impressive thing is the price. If you are happy with 16GB which you should be as Apple apps are really very light, you can get it for just 499. Its like getting iPad at the price of two iPod Touch. Well so Here we are with the Official Launch video of the iPad.

Leave your comments about your like or dislike for the same. What features you liked and what are the features you were expecting in the iPad but you were disappointed.

Possible Tech Specs of Apple Tablet - New Mashable

There are lots of speculations about the Apple Tablet and even more about the Technical details of it. People are spreading tonnes of rumors about it having a higher version OS than iPhone, price range of around $ 1000 and lot more. The Green room Blog moved one step further to create a diagram explaining the rumors and the probability of each of them to be true.

Click on the Image to see it in Large size.
The Interactive version of the picture can be found Here.

The Green Room blog has given links tothe sources of all the rumors and has differentiated the rumors about the Tech Specs by giving them different colors according to their probability to be true.

We definitely want to see a Big screen and highly sensitive screen. Most of the people are satisfied with the iPhone screen and the iSlate will have probably the same quality. The OS will be of higher verison but their has been no oficial announcements of the release of higher version of OS by Apple yet.

The Tablet will be having capabilities to be used as e-reader which will give high competetion to Amazon's kindle and Barnes and nobles' and Sony' digital readers. It is believed that the Print media will get a boost from the Tablet by selling the subscriptions from App store.

We won't be surprised if the Tablet is priced around $800-$1000 as People are ready to spend for Quality products. We hope that the rumors become real. Apple's going to get a big boost in its revenues from this product. keep an eye on the Launch on 27th January. User comments are welcomed.

Apple Tablet [ I-Slate] - Launch on 27th January Confirmed in TV Interview - New Mashable

Apple tablet to be Launched on 27th January, 2010 as confirmed on TV Interview on CNBC.

There has been a lot of speculations on the Launch of Apple's Tablet PC. Initially people were not sure if it is reality or just rumors. there are many tablet PC's in the market right now but it always become special when it comes from Apple.

People are so much excited about the product. This imaginery product (till now) is supposed to be supporting the Media companies in charging for their stuff online. We saw Newyork times announcing charges for reading articles on their website recently. Apple's tablet will be helping such companies get their readers and pay for the subscriptions.

This was the first time McGraw-Hill’s CEO Terry McGraw told CNBC this afternoon that Apple will make a Tablet announcement tomorrow, and that the device “will be based on the iPhone operating system, so it will be transferrable” — which means users will be able to use already present more than 100,000 apps.

Steve Jobs had announced a major Launch of a new product this week during the earning's but there was no clue suggesting that it will be the Tablet for which people are waiting for.

Chinese Government : No Involvement in Google Cyber Attacks (Hackings) - New Mashable

BEIJING - China denied involvement in Internet Hacking attacks and defended its online censorship as lawful and necessary Monday after the USA asked Beijing to investigate a computer attack against US Giant Google.

An unknown Chinese spokesperson form the IT Department said

“Accusation that the Chinese government participated in (any) cyberattack, either in an explicit or inexplicit way, is groundless and aims to denigrate China.” The spokesperson also stated that “China’s policy on Internet safety is transparent and consistent.”

Xinhua cited the State Council, China's Cabinet, as criticizing what it called interference in the country's domestic affairs. "We have been hoping that Google will contact us so that we could have details on this issue and provide them help if necessary," Zhou Yonglin, the team's deputy chief of operations, said in an interview with Xinhua posted on the team's Web site.

But China is still suspicious. It took China 11 long days to come out and say that they were not involved in the cyber attacks on Google after google accused chinese government and Baidu for such attacks on Jan 12.

U.S. Secretary of State Hillary Clinton has criticized the censorship of cyberspace which also faced a strong counterattack from China. The Foreign Ministry on Friday said her remarks damaged bilateral relations, while a Chinese state newspaper said Washington was imposing "information imperialism" on China.

Google has not yet stopped censoring search results on google.cn, but Google chief executive Eric Schmidt said Thursday it will happen soon.

"We continue to follow their laws, we continue to offer censored results. But in a reasonably short time from now we will be making some changes there," Schmidt said.

Google says it remains optimistic that it can convince China's ruling party to loosen restrictions and censorship on the Internet, so it can continue business in China. Chinese government has given no indication of it willing to change its policies.

It seems like this issue is not going tobe resolved sooner and we will be getting interesting political and business news for a long time.

Source : AFP